Hailo London

mytaxi Has Arrived


Say Hailo to mytaxi!

mytaxi launches in London today and we want you to be a part of the action.

Following the merger between Hailo and mytaxi late last year, creating Europe’s largest taxi app, we’re delighted to say that today is the day that we launch mytaxi here in London.

Farewell Hailo

In the next eight weeks, Hailo will rebrand to mytaxi in the UK, Ireland and Spain. We’re sad to be waving goodbye to our dear friend, Hailo, a stalwart and pioneer of the London taxi trade, but behind the new mytaxi brand, however, is the same team as always, a team that shares your passion, belief and dedication for the black cab trade.

Hailo may soon be gone, but it will not be forgotten, and the team that has worked tirelessly to build the London business will be the same team that continues to partner with you to deliver the greatest taxi service in the world… We’ll just call it something different!

We ask that you don’t delete Hailo yet though. You’ll need to have both apps running for the time being to ensure optimum service to passengers. We’ll be in touch shortly when it’s time to say goodbye to Hailo for once and for all.

Hello mytaxi

We’re asking all of our drivers to download the new mytaxi app ASAP. We will be asking passengers to do the same soon, but for now the focus is on helping drivers to get setup.

Simply open your Hailo driver app and follow the instructions on the home screen. 

Once you have done this, your Hailo app will prompt you to open the mytaxi app where your Hailo account will have automatically transferred. You won’t need to register or log in. You can start taking jobs straight away.

So, to be clear, all you need to do is…

  1. Open your Hailo app
  2. Follow the instructions to download mytaxi
  3. Open mytaxi and away you go

It really is that simple.

If you have any problems with this process, see our FAQs where you will find lots of useful information. If you’re still struggling, you can contact us by email or pop in to the driver office on Great Suffolk Street.  

But wait… I hear you say… what about passengers?

Passengers will soon be asked to go through the same process, but this won’t be for a few weeks or so. In the meantime, when Hailo passengers request taxis through their Hailo app, you will see them as jobs on your mytaxi driver app meaning you won’t miss a thing.

Tell me more about the new app

Your new driver app is world class. Its rated 4.5 stars and has been tested by your taxi-driving counterparts on the continent. We’ll be sending out a video with instructions on how to use it in the next few days, but for now, it’ll take just a couple of minutes to transfer your Hailo account to the new app.

We understand how important it is to have a world class, fully featured and reliable driver app, and that it is an important source of income in today’s technology-driven market. So… rest assured, we have been working very hard to offer you a seamless transition and an exceptional new app to help you ply your trade.

Last, but not least – Marketing!

Passenger awareness of black cabs and the mytaxi app is crucial to put bums on seats in your vehicles. With this in mind, we’re very pleased to tell you that we have a major marketing campaign planned for the launch of mytaxi to London passengers.

Not only are we launching new technology, we’re also launching a new brand and that requires financial investment. We have a major new marketing campaign planned for our Passenger launch and we’ll be continuing that investment throughout 2017.

We’re asking you, the driver, guardian of The Knowledge, registered keeper of the TFL approved vehicle and proud owner of the golden badge, to support this launch by downloading the mytaxi app today (by clicking the link in your Hailo app) and getting ready for the biggest marketing campaign that the London taxi trade has ever seen.

We’re asking you to be ready to continue delivering the greatest taxi service in the world and to ensure that passengers get the best possible experience when they’ve downloaded the new app.

We’re asking you to partner with us once again, renew our vows if you will, and to make 2017 a truly great year for the trade.

As sad as we are to see the end of the Hailo chapter, we’re incredibly excited to welcome in the new mytaxi era. We have financial backing, world class technology, a Europe-wide network of passengers and a highly experienced team to make sure this is a huge success…

All we need now… is YOU 🙂


Andy Jones

General Manager, London

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